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Cuvée Karma

- Pure klasse en een tikje decadentie voor de exclusieve Cuvée de Prestige van Victor & Charles.

The crown jewel of champagne

Year:
2021
Client:
Victor & Charles
Awards:
Pentawards
Bronze winner

Victor & Charles came to us with a clear vision: to create a one-of-a-kind champagne bottle inlaid with a real diamond, embodying the prestige of their winery. This millésime 2015, a blend of 60% Chardonnay, 30% Pinot Noir, and 10% Pinot Meunier, was to be the crown jewel of their collection—something that would evolve beautifully in the bottle for the next decade.

We took on the challenge by designing a bottle that reflected the karma philosophy of Filip, the owner. The result was Cuvée Karma: a unique design that radiates class, purity, and a touch of decadence. At the heart of the design is the lotus flower, symbolizing Karma across cultures, which served as the concept’s foundation. Every embossed label was meticulously handmade, showcasing precision and craftsmanship that perfectly complement the luxury of the champagne.

Cuvée Karma

- Pure klasse en een tikje decadentie voor de exclusieve Cuvée de Prestige van Victor & Charles.

+ Project information

The crown jewel of champagne

Year:
2021
Client:
Victor & Charles
What we did:
Brand Creation ,
Packaging
Awards:
Pentawards
Bronze winner

Victor & Charles came to us with a clear vision: to create a one-of-a-kind champagne bottle inlaid with a real diamond, embodying the prestige of their winery. This millésime 2015, a blend of 60% Chardonnay, 30% Pinot Noir, and 10% Pinot Meunier, was to be the crown jewel of their collection—something that would evolve beautifully in the bottle for the next decade.

We took on the challenge by designing a bottle that reflected the karma philosophy of Filip, the owner. The result was Cuvée Karma: a unique design that radiates class, purity, and a touch of decadence. At the heart of the design is the lotus flower, symbolizing Karma across cultures, which served as the concept’s foundation. Every embossed label was meticulously handmade, showcasing precision and craftsmanship that perfectly complement the luxury of the champagne.

Raise your glass to Karma

Pure klasse en een tikje decadentie voor de exclusieve Cuvée de Prestige van Victor & Charles. 

 Victor & Charles had een ambitieuze droom: het uitbrengen van een Cuvée de Prestige: de meest prestigieuze fles van een champagnehuis - met in elke fles een gecertificeerde diamant. De binnenkant werd een millésime 2015 gemaakt van 60% Chardonnay, 30% Pinot Noir en 10% Pinor Meunier waarvan slechts 1.000 flessen gebotteld werden. En voor de buitenkant vertaalden wij de ‘karma’-levensfilosofie van Victor & Charles-eigenaar Filip naar een unieke fles en luxueuze merkidentiteit.



Raise your glass to karma.
To whatever goes around and comes around.
To winning and losing.
To crying and laughing.
To dating with destiny and bowing to fate.

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